Brand and Public Relations
Work completed: April 2024- September 2025

At the heart of the Leonardo da Vinci Museum of North America lies a timeless pursuit: the fusion of art, science, and the extraordinary mind of a man who embodied both. Our work on with the Da Vinci Museum brand is not just a logo, it is a living tribute to curiosity, discovery, and the spirit of the Renaissance, reimagined for a new generation.

Drawing from the world of dark academia, the aesthetic is steeped in rich symbolism and atmospheric tones. Deep navy to evoke the endless night sky of exploration, burnished gold to reflect the glow of enlightenment, and a hint of magenta as a nod to the imagination that sparks invention. 

The iconic symbol brings together the legendary and the celestial. Inspired by the sundial, the use of circles and points expand not only as a representation of human potential but also to signify completeness, cosmic order, and the timeless intersection of math, biology, and symmetry. Orbiting this centerpiece are nods to Galileo’s moon and stars, subtly layered into the design to reflect the museum’s foundation in the vast universe of STEAM pioneers.

We didn’t stop at Leonardo. Our visual storytelling includes subtle homages to other STEAM visionaries, those who, like da Vinci, defied the boundaries of their time. Through classic sketch lines, sacred geometry, and layered textures inspired by parchment and blueprint, we’ve created a visual language that speaks to the past while pointing boldly toward the future.

Every corner of this brand invites guests to not just view history—but to enter it. To feel the gravity of invention, the poetry of physics, the wonder of anatomical discovery, and the spark of the human mind fully unleashed.

Additional to the brand, we assisted with communications, strategy and public relations to help launch the project and introduce it to the community.