The City of Pueblo teamed up with Digital Hart Media for a dynamic, multiplatform outreach campaign aimed at educating residents about two new bus routes. These routes have significantly improved commute times, saving riders an average of 30 minutes.

Harnessing the power of digital media, eye-catching billboards, and informative bus shelter posters, we delivered a clear and compelling message about the new route options.

The campaign was a resounding success, generating over 700,000 impressions and achieving an impressive 25.07% click-through rate among our target audience of lower-income individuals.